I found an article "How to Write a Blog Post" still languishing in my ‘read’ file – and thought, hey, two birds with one stone (then I had to go to this site for a better way to phrase THAT…) So it’s a ‘twofer’ a.k.a. a two for one deal. First, I actually read something in that file. Second, I have something to review for the KACE blog! Let’s get started:

The author starts with an oh-so-relatable premise, “Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences, and ughhh where do you even start?” Sound familiar?

But then she launches into a very logical series of 9 steps. Ok, I know you might be thinking that’s lot to work through, ughhh who has time?!?  But take a break from your email or meetings, and give Rachel Sprung (@rsprung) a chance. What I appreciated about her approach was it incorporated a range of concepts from basic (step 1 is Know your audience) through more advanced (step 8 is Optimize for on-page SEO) and tips I’ve never considered before (step 7 is Insert a call-to-action at the end). This article has a lot of bang for the buck, including tons of links to resources that illustrate the step, provide more examples, or detailed content related to each step. And finally, you can download FREE templates for these 5 types of blog posts:

  • The How-To Post
  • The List-Based Post
  • The Curated Collection Post
  • The SlideShare Presentation Post
  • The Newsjacking Post

It’s my hope that you and your students or staff find this review useful. Perhaps it may even inspire you to contribute to KACE!